Espresso Club is the second biggest coffee brand in Israel. Every month as many as 350,000 users in Israel enjoy 5 million cups of coffee provided by Espresso Club for homes and offices.

In the past, Espresso Club served its customers via service representatives over the phone. As part of company’s vision to be one of the most innovative Israeli food companies, Espresso Club chose Globalbit to implement Digital Transformation.

To allow the customers to order a coffee with just one click, Globalbit experts designed and developed an innovative E-Commerce system, based on Cross-Platform technologies adapted to the Omni-Channel era.

In addition, mobile application and the website provide a customer service portal, and give all the information about Espresso Club's products, in an intuitive and easy-to-use manner.

The system serves both B2B and B2C customers and guarantees complete personalization at the user level, granting the ultimate user experience for each customer. The system provides a smooth order processing for the registered customers, supports the maintenance of the existing customers, and facilitates the enrolling of new customers.

That digital transformation empowered the company to streamline processes and become more efficient in terms of running the personnel and managing other costs involved.

In addition to this, the company now successfully handles its sales and provides service to a significantly large number of customers in a wide 24/7 service window. Its customers enjoy experience of better and faster service including Over-night and Same Day delivery.

This allows the company to minimize the cost of the customer enrolling and customer service, increase the market share, reduce customer outflow, maximize customer value, and generally improve the quality of service.

As part of the digital transformation, Globalbit also developed automation tools for various organizational processes in the company. This move allowed to deliver products to the customers more quickly and completely eliminate human-error factors. Among others, it significantly improved customer satisfaction, raised the level of repurchase, and reduced the number of sales returns.

Business benefits for Espresso Club are as follows:

1. Customer retention

2. Raising the level of repurchase

3. Faster response to the growing number of customers.

4. Budget and personnel efficiency.

5. Advanced internal organizational systems - anticipation of human errors in the supply chain reduces customer claims, which results in lessening damages caused by the dispatch errors.

6. The application allows direct personal contact with each customer and full personalization at the user level.