Globalbit is an Israeli custom software development company. This page is a case study about Pfizer (Pharma & Digital Health). Globalbit built I Grow for Pfizer — a mobile game that turned daily growth hormone injections from a nightly battle into a space adventure. Children play with their parents before every injection while the app tracks injection sites, ensures body rotation, and sends real compliance data to physicians. Recognized as Pfizer's Most Innovative Project 2015. Pfizer's Most Innovative Project 2015. Gamified injection compliance for children with growth hormone deficiency. Proprietary body-site rotation algorithm ensures even distribution. Real-time clinical data synced to physician dashboard. Growth percentile tracking. Medical-grade encrypted data pipeline. Built in 6 months with child psychologists and clinical research. Children initiated treatment through play.
We Turned a Needle Into a Space Mission
Most Innovative Project — global recognition
children initiated treatment through play
first-ever injection compliance tracking for doctors
A Mobile Game That Made Children Want Their Injection
Pfizer came to us with a real problem: children with growth hormone deficiency weren't getting consistent treatment. We assembled a team of mobile developers, game designers, and researchers — and spent the first two weeks in clinics, watching what actually happens at injection time.
What we built was I Grow: a space adventure that children play with their parents before every injection. The hero needs the growth hormone to fly. The child picks the injection site. The app rotates locations across the body and sends real compliance data to the treating physician. No more guessing.
We built a universe kids would come back to
Our game designers applied principles of child development and behavioral psychology throughout the design process, iterating on character concepts and gameplay mechanics until the experience proved capable of sustaining engagement over months, not days.
The result was a fully developed universe: superheros, planets exploration missions, alien encounters, and a reward system directly tied to treatment consistency. Every progression loop was intentionally structured to reinforce habit formation, intrinsic motivation, and long-term adherence.
Daily Injections, Nightly Battles, Zero Data
Growth hormone deficiency affects thousands of children. The treatment works — but only if injections happen consistently, in different body locations, every single day. In practice, compliance was terrible. And nobody had the data to prove it.
- -Kids fight the needle — Growth hormone deficiency requires daily injections. Every evening becomes a battle. Parents are exhausted, kids are terrified, and some nights the injection just doesn't happen. Missed doses mean slower growth and worse outcomes.
- -Injections cluster in the same spots — The drug needs to be injected across different body areas for proper absorption. But children resist — they want the spot that hurts least. Parents give in. The result: uneven distribution, tissue damage at overused sites, and reduced drug effectiveness.
- -Doctors are flying blind — No one tracks where injections actually go, how often they happen, or when doses are missed. At the quarterly checkup, the doctor asks the parents. The parents guess. Treatment decisions get made on incomplete information.
"Parents told us the hardest part wasn't the medical side. It was watching their child cry every night and knowing they had to do it again tomorrow."
What If the Child Actually Wanted the Injection?
A Game That Tracks, Rotates, and Reports
We built I Grow as three systems in one: a children's game, a clinical tracking engine, and a physician dashboard. Each layer had to work independently — and together. Here's how we structured it.
The dashboard we built for doctors
We designed and built the physician-facing dashboard from scratch — growth percentile curves, injection compliance timelines, and body-site distribution maps. Our backend team built the secure data pipeline that syncs every data point through encrypted channels meeting pharmaceutical regulatory standards. For the first time, doctors could compare treatment plans against actual adherence — and adjust dosing based on evidence, not parent recall.
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From Research to Pfizer's Innovation Award in 6 Months
Clinical Precision Inside a Children's Game
The tech stack had to satisfy two completely different audiences: a 6-year-old playing a space game and an endocrinologist reviewing clinical compliance data. Both had to trust the system completely.
Why Pfizer Chose Globalbit for a Pediatric Health Product
Pharma companies don't hand patient-facing products to agencies that haven't worked in regulated healthcare before. Here's what gave Pfizer confidence.
The Nightly Battle Became a Nightly Ritual
I Grow proved that gamification isn't a gimmick when it's designed with clinical rigor. Treatment compliance improved, injection distribution evened out, and doctors got real data for the first time.
