Globalbit is an Israeli custom software development company. This page is a case study about WeShoes (Retail & E-Commerce). Globalbit redesigned WeShoes' entire e-commerce platform using behavioral psychology and mobile-first UX. Solved fit anxiety, unified 20+ brand identities (Crocs, Blundstone, Desigual), and architected conversion flows that turn browsing into buying. 70+ physical stores, now matched by a digital platform that sells. Israel's largest shoe retailer with 70+ stores. 20+ international brands unified in one platform. 70% mobile traffic with thumb-first UX design. Behavioral psychology-driven product pages: F-pattern RTL scanning, social proof placement, fit anxiety reduction, price anchoring, micro-commitment color swatches. 4 months from discovery to dev-ready specs. Full UX architecture, UI design, multi-brand design system, and technical documentation.
We Redesigned Israel's Largest Shoe Retailer Into a Modern E-Commerce Platform
Israel's largest footwear retail chain
Crocs · Blundstone · Desigual · Seventy Nine — one unified platform
from discovery to development-ready product definition
70+ Stores That Print Money. A Website That Didn't.
WeShoes is Israel's largest shoe retailer with 20+ international brands. Their stores sell — online was a different story. Revenue from digital was so small the company didn't prioritize it. We redesigned the full e-commerce experience — UX, UI, multi-brand design system, and conversion architecture — to turn online into a real revenue channel.
Israel's Biggest Shoe Chain Had a Website That Didn't Convert
WeShoes owns the Israeli mall market. 70+ locations, exclusive distribution for Crocs, Blundstone, Desigual, and more. People walk in and buy. But online was a different story. The website was years behind, the mobile experience was unusable, and 20+ brand identities were mashed together without any design logic. The old site displayed products. It didn't sell shoes.
- -The website didn't sell like the stores do — WeShoes owns 70+ mall locations. Walk into one, and you'll spend an hour trying things on. Their website? People bounced. The digital experience was years behind the physical one.
- -20+ brands that looked like a messy catalog — Crocs, Blundstone, Desigual, Seventy Nine, and dozens more. Each brand has its own identity, but the old site jammed them all into the same generic layout. No brand felt represented.
- -70% of shoppers were on mobile — Most of WeShoes' traffic comes from phones. But the mobile experience wasn't built for how people actually browse shoes — comparing sizes, flipping between colors, checking how a shoe looks with different outfits. The friction added up. People browsed, but they didn't buy.
- -Products were listed, not sold — The site showed shoes in a grid. There was no styling inspiration, no size guidance. Nothing that made you think 'I need these today.' It was a catalog. You could look at shoes, but you couldn't shop for them.
"WeShoes' physical stores sell the experience as much as the product. Online, you could look at shoes — you just couldn't shop for them. We needed to build that same browsing energy into a screen."
We Defined a Platform That Sells Shoes, Not One That Displays Them
Six Design Decisions That Change How People Shop
Each of these was a deliberate choice. Not decoration — conversion strategy applied to screens.
The Psychology Behind the Product Page
Every element on this page is placed to reduce friction and move the shopper toward purchase. Here are the behavioral patterns we applied.
F-Pattern Scanning (RTL)
Hebrew readers scan right-to-left. We placed the hero lifestyle image on the right where the eye lands first. Purchase information and actions live on the left where the scan ends. The visual sells the shoe. The left column closes the sale.
Social Proof Before Decision
4.9 stars and 38 reviews appear directly under the product name, before any selection happens. The shopper processes 'other people love this' before choosing a color or size. Not buried in a tab. Not at the bottom. Right in the decision flow.
Lifestyle Over Catalog
The hero image shows the shoe being worn with jeans, not a sterile studio shot on white. The shopper sees themselves in the shoe. Thumbnail angles below serve the logical brain. The lifestyle photo sells to the emotional one.
Decision Ladder
The page structures choices in the exact order a buyer needs: see the shoe → check the rating → pick a color → confirm your size → add to cart. No scrolling back up. No hunting for buttons. Each step flows into the next.
Get traffic without conversion?
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4 Months From Kickoff to Build-Ready Specs
From Catalog to Revenue Engine
The old site displayed shoes. The new platform sells them — through psychology, mobile-first design, and conversion architecture.
Why WeShoes Chose Globalbit
We design retail platforms around deep personalization, revenue growth mechanics, and behavioral psychology. Our approach connects real user behavior to business performance.
